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Selena Gomez's Rare Beauty launches debut fragrance


29 07 2025

Selena Gomez's cosmetics brand Rare Beauty has announced the launch of its debut fragrance, Rare Eau de Parfum, which features notes of caramel, pistachio, pink pepper, vanilla, ginger and cocoa beans.

The Bluest Flame hitmaker commented 'Some of my best memories were when I was creating this, in our little test tube, when I got engaged, when I got to celebrate my birthday, 32nd birthday. It was just something that made me feel like a piece of me. And I wanted everyone to enjoy it. I was hoping that it would embody the place of life that I’m in'.

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